Legal Protection For Consumers Against The Potential Harm Caused By Promotions Using Deepfakes

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Published: Jan 6, 2025
DOI: https://doi.org/10.46924/jihk.v6i2.232
Keywords:
Legal Protection, consumer, deepfakes, promotion

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Ali Huristak Hartawan Hasibuan
Universitas Islam Kadiri
David Novan Setyawan
Universitas Islam Kadiri
Yanuriansyah Ar Rasyid
Sekolah Tinggi Ilmu Hukum Biak-Papua

Abstract

This research investigates the use of deepfakes in promotions and legal protection for consumers against potential harm caused by promotions using deepfakes. The use of deepfakes in promotions is a form of information manipulation that can potentially mislead consumers significantly. This research aims to determine the regulation of the use of deepfakes in promotions and whether the law can protect consumers against promotions that use deepfakes. This research uses a normative legal approach, analyzing legal principles and statutory regulations, especially those in the Consumer Protection Law and the Information and Electronic Transactions Law. The results of this research are that the Consumer Protection Law and the Information and Electronic Transactions Law can become a regulatory framework for using deepfakes in promotions. Legal protection for consumers can be carried out through two approaches, namely preventive legal protection and repressive legal protection

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How to Cite
Hasibuan, A. H. H., David Novan Setyawan, & Yanuriansyah Ar Rasyid. (2025). Legal Protection For Consumers Against The Potential Harm Caused By Promotions Using Deepfakes. Jurnal Ilmu Hukum Kyadiren, 6(2), 116–126. https://doi.org/10.46924/jihk.v6i2.232
Issue
Vol. 6 No. 2 (2025): Jurnal Ilmu Hukum Kyadiren
Section
Articles
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